𝗔𝗯𝗼𝘂𝘁 𝗲𝗺

Em is an Adelaide–based boutique bringing curated Vietnamese designer pieces to Australia. The name Em is inspired by the way Vietnamese people refer to themselves with warmth and humility — a gentle kind of ‘me’ that feels personal, soft, and genuine.

To us, Em represents the feeling of stepping into something that feels truly yours. Em that fits naturally, confidently, and effortlessly.

We handpick each piece from trusted Vietnamese designers, focusing on quality, comfort, and timeless femininity. Our drops are small, intentional, and released only when the right pieces find us — with occasional pop-ups so you can try everything on in person.

Thank you for supporting a small business built on care, culture, and the quiet confidence behind the name Em𝜗ৎ

𝗠𝗮𝗱𝗲 𝘄𝗶𝘁𝗵 𝗰𝗮𝗿𝗲, 𝗯𝗮𝗰𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗿𝘂𝘀𝘁

At Em, your experience always comes first. If any item doesn’t meet our quality standards, we’ll make it right — and we’ll cover the cost ourselves.

We take on the risks so you don’t have to. Even if it means higher prices on our end, we’ll never compromise on quality or the peace of mind you deserve.

Em has grown because of you — your trust, your support, and your belief in what we do. Every order, every message, every kind word has helped turn Em into something more than just a small idea.

Thank you for being here. Your presence means more than you knowᢉ𐭩

𝗢𝘂𝗿 𝗣𝗼𝗽 𝗨𝗽 & 𝗠𝗮𝗿𝗸𝗲𝘁

We want you to experience our pieces the right way — by feeling the fabrics, seeing the details, and trying everything on for yourself. Quality matters, and pop-ups allow you to truly understand the value behind each design.

While our pop-ups currently take place in Adelaide, we’re planning to bring Em to other states across Australia in the future. Follow us to stay updated — we might pop up in your area sooner than you think.

We don’t host pop-ups often, but when we do, we make them worth the visit. Come by, meet the team, and explore our curated selection in person 𝜗ৎ